Case Presentation
Starnet Talent influencer marketing has resulted in tens of millions of dollars of effective exposure for many well-known brands in a short period of time.
ULIKE
Ulike, a beauty brand expanding in North America, partnered with Starnet Talent to boost awareness by aligning with PCOS, a key cause for their audience.
Execution Plan
We launched a campaign with PCOS influencers, celebrities, and charity partnerships. Influencers shared personal stories, integrating Ulike products, while the brand sponsored PCOS charities and collaborated with TV hosts to amplify the message.
The campaign boosted Ulike’s visibility in North America, leading to increased engagement, market share, and brand sentiment among women with PCOS. Long-term relationships with influencers and charities further solidified Ulike’s market position.
We launched a campaign with PCOS influencers, celebrities, and charity partnerships. Influencers shared personal stories, integrating Ulike products, while the brand sponsored PCOS charities and collaborated with TV hosts to amplify the message.
The campaign boosted Ulike’s visibility in North America, leading to increased engagement, market share, and brand sentiment among women with PCOS. Long-term relationships with influencers and charities further solidified Ulike’s market position.
BURST
BURST, an innovative oral care brand, aimed to strengthen its U.S. eCommerce presence while promoting affordable oral care for all.
Execution Plan
We positioned BURST as a trailblazer through high-profile media placements and creative partnerships. Notable campaigns included:
PRIDE Month 2021: Partnered with Christian Siriano, donating $25K to The Trevor Project.
Fall 2020: Collaborated with Call of Duty Endowment, launching a camo Sonic Toothbrush and donating 20% of profits to support veterans' careers.
Results
These partnerships enhanced BURST's visibility, drove engagement, and positioned the brand as socially responsible, boosting sales and loyalty.
BOBBIE
Bobbie, a disruptive baby formula brand, became the fastest-growing formula company in 50 years, tripled its valuation, and acquired a rival in 2023, making it the 3rd largest globally.
Execution Plan
We leveraged celebrity partnerships, storytelling, and media campaigns, including:
The Milk Drunk Podcast: Featuring Ashley Graham, Tan France, and others, with 2.5B+ media impressions.
Celebrity Ambassadors: Meghan Trainor, Naomi Osaka, and more.
Award-Winning Campaigns: Featuring Ashley Graham and billboards in NYC & LA.
Results
These initiatives solidified Bobbie as an industry leader, driving massive awareness and unprecedented growth in the baby formula market.
DREAME TECHNOLOGY
Dreame Technology (追觅科技) launched its new Robot Vacuum with the ambition to become a leading player in the smart cleaning category across the North American market.
Execution Plan
To support this goal, we created a high-impact product review video titled:
"2024 Ultimate Robot Vacuum and Mop || Dreametech"
The content featured an in-depth, professional performance review of the Dreame robot vacuum, paired with a comprehensive competitive analysis. We compared Dreame with other top-tier brands across key metrics including:
Weight & agility
Maneuverability & responsiveness
Cleaning effectiveness (hair, dust, particles)
AI-powered smart zone detection & mop lift capability
The narrative emphasized Dreame’s superior cost-performance ratio, helping it stand out in a highly competitive category.
Results
The video generated over 500,000 views and nearly 2,000 comments within weeks of launch.
Audiences widely praised the video as “the most informative and transparent robot vacuum comparison” they had seen, with many stating that it significantly helped guide their purchasing decisions.